Constellation Brands Makes Ventures Investment in Non-Alcoholic Functional Beverage Brand Hiyo

ROCHESTER, N.Y., Feb. 20, 2025 – Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has acquired a minority stake in Hiyo – an organic, non-alcoholic social tonic mindfully crafted with a proprietary blend of adaptogens, nootropics, and botanicals. The investment was made through Constellation’s venture capital group, which aims to collaborate with people and brands driving innovation and transforming the future of the industry.

As a brand, Hiyo is on a mission to rethink the way the world drinks. Each can of Hiyo includes ingredients like ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower, and ginger. With just 30 calories and 0% ABV per can, Hiyo allows consumers to opt for lower calories and zero alcohol without sacrificing flavor. Hiyo is available in four refreshing, fruit-forward flavors: Blackberry Lemon, Peach Mango, Strawberry Guava, and Watermelon Lime.

Hiyo's Non-Alcoholic Social Tonic Variety Pack | 12-Pack

According to Nielsen IQ₁, over 93% of non-alcoholic drink buyers are also purchasing drinks that contain alcohol, meaning Hiyo extends the options and opportunity for participation in traditional beer, wine, and spirits occasions, making it a strong complement to Constellation’s current portfolio.

“Our Ventures model is centered around investing in new and adjacent categories in line with where consumers are going, which is what really excites us about Hiyo,” said John Utter, Senior Vice President of New Business Ventures at Constellation Brands. “Their distinctive brand and delicious liquid make it clear to see why Hiyo is one of the fastest-growing names in the functional non-alcoholic space₂, and we look forward to collaborating with the team to help bring their innovative products to even more consumers.”

“This partnership with Constellation Brands marks a pivotal moment for Hiyo as we continue to serve the growing demand for elevated non-alcoholic options,” said Evan Quinn, co-founder and CEO of Hiyo. “With Constellation's deep expertise and expansive distribution network, we believe this partnership will help us provide consumers with convenience and access to Hiyo, accelerating our mission to have Hiyos everywhere that beer, wine, and spirits are served.”

Hiyo Co-Founders: Evan Quinn, Cygne Cooper, George Youmans

Hiyo is committed to quality, as evidenced by the brand earning more than 10,000 5-star reviews online in its first four years on the market. Hiyo plans to continue its momentum in 2025 with new retail launches, exciting innovation, and team growth.

Hiyo is currently sold in over 3,000 points of distribution across the country, including major retailers such as Whole Foods Market, Sprouts Farmers Markets, and The Vitamin Shoppe. Consumers can also purchase Hiyo online at www.drinkhiyo.com and Amazon.

_{1 According to data from NielsenIQ, Non-Alcohol: A Mindful Moderator in the US}

_{2 SPINS / NATURAL / FUNCTIONAL BEVERAGE OTHER / 52 WEEKS ENDING 12.29.24 (Rate of Sale)}

FORWARD-LOOKING STATEMENTS

This news release contains forward-looking statements. All statements other than statements of historical fact are forward-looking statements. The word “expect” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These statements may relate to business strategy, future operations, prospects, plans, and objectives of management, including new product and growth opportunities, as well as information concerning expected actions of third parties. All forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those set forth in, or implied by, such forward-looking statements. No assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur.

The forward-looking statements are based on management’s current expectations and should not be construed in any manner as a guarantee that such results will in fact occur. All forward-looking statements speak only as of the date of this news release and Constellation does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

In addition to risks and uncertainties associated with ordinary business operations, the forward-looking statements contained in this news release are subject to other risks and uncertainties, including the accuracy of all projections, and other factors and uncertainties disclosed from time-to-time in Constellation Brands’ filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended February 29, 2024 and its Quarterly Report on Form 10-Q for the fiscal quarter ended November 30, 2024, which could cause actual future performance to differ from current expectations. 

ABOUT CONSTELLATION BRANDS

Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.

Every day, people reach for our high-end, iconic imported beer brands such as those in the Corona brand family like the flagship Corona Extra, Modelo Especial and the flavorful lineup of Modelo Cheladas, Pacifico, and Victoria; our fine wine and craft spirits brands including The Prisoner Wine Company, Robert Mondavi Winery, Casa Noble Tequila, and High West Whiskey; and our premium wine brands such as Kim Crawford and Meiomi.

As an agriculture-based company, we have a long history of operating sustainably and responsibly. Our ESG strategy is embedded into our business and our work focuses on serving as good stewards of the environment, enhancing social equity within our industry and communities, and promoting responsible beverage alcohol consumption. These commitments ground our aspirations beyond driving the bottom line as we work to create a future that is truly Worth Reaching For. 

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